At Brooks, we’ve started with our highest-volume style — the Ghost 14 — as our first carbon neutral product. Our commitment is ongoing, so when the Ghost 15, 16, and beyond hit stores, we’ll continue to make the Ghost a carbon neutral shoe through efforts to reduce our emissions and carbon offsetting.
The carbon emissions of the Ghost 14 are 10.34 kg CO₂e. To understand this impact, we performed a life cycle impact assessment utilizing the Product Environmental Footprint (PEF) methodology, the current standard of the European Commission. The carbon impact includes the full lifecycle of the Ghost 14 shoe: production of materials, assembly of product, packaging, distribution, and end-of-life.
Loved by runners for its smooth ride, the Ghost is all about balance, but what makes the Ghost 14 special is its environmental footprint. Our efforts to make the Ghost 14 carbon neutral started with reducing its carbon emissions. Almost all upper textiles have now been converted to contain a minimum of 30% recycled polyester, and many are 100% recycled polyester — including the sockliner top cloth, tongue lining, toe box reinforcement, and more.
We then compensate for the remaining carbon emissions we have not yet been able to reduce with carbon offsets to make an immediate impact to help address climate change.